12/27/2022 0 Comments Netler building![]() ![]() ![]() LAJ, NETELLER: We’ve had the good fortune to manage and launch many programmes. IA: What makes for a successful affiliate programme? Understanding how their business and their programmes will achieve the best results is key to an affiliate’s success. We firmly believe that affiliates who take the time to build long-term partnerships and invest substantial effort will ultimately win out. The innovation we have seen across this channel surpasses anything we’ve seen working in the retail sector, where PPC contracts secured by top affiliates are still predominately king. This could include building player-education training programmes, creating unique rakeback offers or even developing cashback and incentive sites. From unconventional schemes written on the back of paper napkins to complicated odds-comparison services, we’ve seen small websites grow into million dollar businesses.įinding a unique selling point is also what makes an affiliate successful. Most of our top affiliates realised early on that by working with a payment processor programme such as NETELLER, they could significantly increase their revenue from players they’re already converting online. They are acutely aware of online trends and where they can maximise their revenue accordingly. A successful affiliate is always on the lookout for new niche areas that could develop into revenue streams. We have worked with a number of affiliates over the past 13 years in the industry and it never ceases to amaze us how ingenious affiliates can be. They also know how to innovate and grow their revenue business in the most efficient way. LAJ, NETELLER: A good affiliate has an edge, a high degree of professionalism and understands their vertical thoroughly. IA: What makes for a successful affiliate? The lucky winner of our award, will not only get recognition from their peers but also will receive $500.00 deposited in their NETELLER Account, which they can use towards their search and SEO expenses, or just use to celebrate being number one! This is our second year sponsoring the Best Affiliate (Overall) award and we will continue to support it as the industry grows. Building our engagement with the affiliate channel means we have great insight into all aspects of the market. As we’re positioned between merchant programmes and affiliates, we maintain a symbiotic relationship with them both. Paying tribute to affiliates who have shown great initiative in expanding their sites and in developing new service offerings for players, via online, mobile or social media enhancements, is one of the main ways NETELLER contributes to the awards programme. We firmly believe in growing, supporting and encouraging affiliate partners to develop their business innovation in what is a very competitive environment. We’re involved in the awards programme not only as a sponsor, but also as an industry judge across a number of categories. Having participated in the awards process as a nominee, we recognise the opportunity to give credit where credit is due. In addition, NETELLER’s Jennifer Ming scooped the Best Affiliate Manager award in 2013. Our own affiliate programme has been nominated for several awards in the past few years and we’ve won the Best Affiliate Payment System award four years in a row. Lee-Ann Johnstone Profile PictureLee-Ann Johnstone (left): NETELLER supports the affiliate industry as one of the major online acquisition drivers for the online gaming and retail channel. Income Access: Why did NETELLER decide to sponsor iGB’s LAC award for Best Affiliate (Overall)? We spoke to Lee-Ann Johnstone, Head of Affiliate & Merchant Marketing at NETELLER, about the company’s sponsorship of the upcoming iGB Affiliate Awards, her thoughts on the affiliate industry and how affiliates can best position themselves to maximise their revenue. NETELLER has been the recipient of numerous iGB Affiliate Awards and is nominated again this year, when the company will also sponsor the Best Affiliate (Overall) award. Running one of the most successful affiliate programmes in the entire industry, NETELLER, which is operated by Optimal Payments Limited, also supports iGaming operators and affiliates alike with the company’s industry-leading online payments system. ![]()
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